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Digital Culture Links: December 2nd 2009
Links for November 27th 2009 through December 2nd 2009:
- Seven’s FlashForward “leaked” to US [TV Tonight] – “Monday night’s episode of FlashForward was the last for the year on Seven, and screened before the US which took a broadcast break for Thanksgiving. That resulted in the episode being uploaded as a torrent and now “leaked” to America. The Hollywood Reporter notes that “Australians don’t care about our guilt-tinged empire-expanding holiday traditions and didn’t take a break. Whether the US-Aussie FlashForward schedule being jolted out-of-sync will result in future episodes also being leaked isn’t known.” Presumably the episode will be downloaded across the US complete with a Channel 7 watermark. It’s all rather ironic given Disney / ABC went to great lengths to make sure Aussie media didn’t reveal information on the series in the lead-up to the premiere, insisting they attend a cinema screening and sign confidentiality clauses.” (US viewers, welcome to the other side of the tyranny of digital distance!)
- The hits on iView [TV Tonight] – “Four Corners, United States of Tara, Good Game, Doctor Who, The Chaser’s War on Everything and Media Watch are the most popular titles on the ABC’s iView platform. The online catch-up service has been operating since July 2008. Since April this year there have been 6.2 million views of programs with an annual monthly average of 610,000 visits, up by 140% compared to last year. It averages 206,000 visitors per month, up by 60% compared to last year. In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.” (Finally, streaming timeshifted TV is making solid inroads in Australia.)
- Moviegoers 2010 available for download [Marketing Strategy for Entertainment and Brand Clients – Stradella Road] – “Why does movie studio tracking and research so often surprise and disappoint us? The answer experienced movie marketers gave us in private conversations was this: We still don’t know our customers/audience as well as we should.
Where do moviegoers really spend their time? What are the social dynamics of the decision-making process? How do we synthesize the sea changes taking place with digital technologies in order to reach the right audience with the right message at the right time in the right place? We designed the Moviegoers 2010 research study to answer these questions […]
• Moviegoers spend more time each week online (19.8 hours) than they do watching TV (14.3 hours)
• 52% of moviegoers have digital video recorders (61% of the 30-39 demo) and, of those consumers, 71% fast-forward to skip commercials.
[Download the full report – PDF] - Westfield Facebook application draws fire [mUmBRELLA] – Westfield has drawn criticism over a Facebook application that may be in breach of the social networking site’s terms and conditions, despite the two companies collaborating to develop it. The application updates a user’s status with a Westfield-branded message to promote its Gift Card. It requires the user to opt in so that their status is updated to “All I Want for Christmas is a Westfield Gift Card”, with extra copy stating that the user has now gone into the draw to win a $10,000 gift card. […] But the promotion has also attracted a backlash from other users, complaining that the promotion is taking over the social networking site as friends’ status updates that feature the Westfield branding, clutter their screens. Facebook groups have also been created in opposition to it. One group, known as If All You Want For Christmas Is A Westfield Gift Card, I Don’t Want To Know, currently has over 3,300 fans.” (Spam as a Facebook App … great marketing!)
The end of …
After Tony Abbott won the #spill, ensuring Australia will continue doing nothing about Climate Change in the immediate future, it would be fair to say that December has not begun on a peachy note. This effort from the Goodie Bag showing the Hollywood penchant for destroying New York seems to fit the day nicely:
I’ve always been partial to Gershwin!
Evolution of Storage Infographic
Sometimes a good infographic tells you a lot:
What’s most amazing to me is that this entire data evolution has taken place in my lifetime – I still remember using 5.25 floppy disks at high school! The full graphic includes a comparison of photographic and audio storage devices, too.
[Source: Geekologie] [Via BBoing]
Digital Culture Links: November 24th 2009
Links for November 24th 2009:
- Why Academia Is No Longer A Smart Choice By Melissa Gregg [newmatilda.com] – “So often the perception of university life in Australia is a cosy existence involving luxurious philosophical debates, long holidays and international sabbaticals. The reality is far less glamorous. The past 10 years has seen an escalation of requirements for entry-level jobs so great that starting positions aren’t even advertised. The over-supply of PhD graduates has made competition so fierce for tenured positions that casual contracts have replaced ongoing junior positions. Our best graduates, fresh from the biggest challenge higher education can throw at them, face their most energetic years vying for the privilege of this state of insecurity. As the system currently stands, junior scholars are asked to prove their worth to universities in ways that those hiring them never had to.” (Depressing, but all too true.)
- Murdoch madness [BuzzMachine] – Jeff Jarvis speaks with wisdom: “Were Bing to pay News Corp. to drop Google, it would be a double-play in Google’s favor: Microsoft would lose money and gain little. News Corp. would lose traffic, shifting away from the search engine with more than 60% penetration in the U.S. and more than 80% in the U.K. to one that has 10 percent here – and that’s just the search engine; it doesn’t account for the disparate popularity of Google and Bing News. […] News Corp. leaving Google would be a mosquito bite on an elephant’s ass. Unnotice by Google or by the audience. For there will always be – as Murdoch laments – free competitors: the BBC and Australian Broadcasting Corp, which he and his son complain about, not to mention the Guardian, the Telegraph, NPR, CBC, and any sensible news organization worldwide.”
- Heads Of Major Movies Studios Claiming They Just Want To Help Poor Indie Films Harmed By Piracy [Techdirt] – “Just last month, we talked about a top exec at Paramount claiming that his “real worry” about movie piracy online was how it was going to harm indie films, since, as a big company, Paramount could take it. Then, just a week or so later, Sony Pictures’ boss, Michael Lynton, also started talking about how fewer movies were being made due to piracy. Unfortunately, he was wrong. In the past five years the number of films being released has more than doubled and the major studios are making more money than ever at the box office. And yet… they keep trying. … the CEO of Fox Films, Jim Gianopulos, is the latest to claim that movie “piracy” is harming independent films the most (while saying it’s harming everyone in the movie business, despite no evidence to support that claim). He made this statement while suggesting that the US needs to follow France in kicking people off the internet for file sharing accusations (not convictions).” (It’s called a straw man argument … or a lie!)
Digital Culture Links: November 23rd 2009
Links for November 17th 2009 through November 23rd 2009:
- Microsoft and News Corp eye web pact [FT.com] – “Microsoft has had discussions with News Corp over a plan that would involve the media company’s being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. The impetus for the discussions came from News Corp, owner of newspapers ranging from the Wall Street Journal of the US to The Sun of the UK, said a person familiar with the situation, who warned that talks were at an early stage. However, the Financial Times has learnt that Microsoft has also approached other big online publishers to persuade them to remove their sites from Google’s search engine. News Corp and Microsoft, which owns the rival Bing search engine, declined to comment.” (NewsCorp + Microsoft = B(e)ing Evil!) [Via]
- Teachers warned off online Facebook contact with students [PerthNow] – “Teachers[in Western Australia] would be banned from contacting students on social-networking websites like Facebook or Myspace under proposed changes to their code of ethics. The move comes after the WA College of Teaching disciplinary committee reprimanded about 10 teachers in the past year for inappropriate cyber interaction with students. The behaviour included teachers sharing private photos with students and in some cases engaging in online sexual innuendo. WACOT’s disciplinary committee chairwoman, Theresa Howe, said the code of ethics needed to be updated to specifically target inappropriate and over-friendly computer correspondence between students and teachers.”`We’re seeing an increase in it and it has to be specifically addressed,” she said. `That should be in both the code of ethics and in professional development courses for teachers.”
- Reporter Center’s Channel [YouTube] – A fantastic resource to help up and coming reporters, journalists and media students think about how to go about, and improve, the way they do things. [Via mUmbrella]
- BigPond pulls plug on Second Life [The Age] – “Telstra has decided to close its doors on Second Life, evicting the residents of its virtual BigPond Island and revoking their unmetered usage, in a move that has infuriated some subscribers. BigPond’s presence will cease on December 16, signalling an end to its two-year “experiment” with Second Life, and residents of the swanky virtual Pond Estate have been given a month to relocate elsewhere. Second Life is a virtual world that enables members to build or trade in-world objects and interact through their “avatars”. In its early days, new users flocked to the platform and organisations raced to set up a presence there to find new ways of engaging with their public, but the buzz surrounding virtual communities has since waned. According to a Second Life enthusiast, as many as 1600 users could be affected by BigPond’s closure, many of whom are socially isolated or disabled and unable to afford to continue maintaining their presence on the virtual world without unmetered usage.”
The Pig of Happiness
Having one of those days? Perhaps the Pig of Happiness can help?
Yes, I think Edward Monkton is quite clever.
Learning, Authenticity & Online Policy Primers
This year I’ve been enjoying designing and implementing a series of new assignments and assessment techniques with students in our Internet Studies programmes. One of the most challenging things about working in Internet Studies is trying to make assignments authentic – which basically means doing assignments which can end up being meaningful and, ideally, viewable by the world-at-large on the Internet. One assignment that has worked particularly well and I thought worth sharing is from the unit Online Politics and Power, which looks at power in various guises and instances online.
One of the most interesting ways power is deployed online is through those infamous Terms of Use and Terms of Service which 95% of people never read, but always agree to, when signing up for a new service. So, I thought it’d be useful to ask students to really interrogate the Terms of Service of some online tools and platforms. More to the point, I wanted this to be a useful assignment beyond the confines of a university unit. So, I asked students to find a way to communicate the core elements of some Terms of Use in a way that would be accessible to the general public, hence an Online Policy Primer. (If you’re interested the assignment outline and requirements are online here.)
I have to say, I was blown away by how good the Primers are, and how, ultimately, useful they are, too. Also, while we did discuss the Creative Commons, I didn’t stipulate that students had to use a CC license, but I was delighted that many chose to do so. Of those that did, I’d like to share three stand-out examples.
The first, by Paula (@MXYZ_), takes a close look at Flickr’s Terms of Service and is licensed under a Creative Commons Attributions Share-Alike license [CC BY SA]:
The second, by Simon (@whoisimon) explores the Terms of Service for Slideshare and is licensed under a Creative Commons Attribution, Non-Commercial, Share-Alike license [CC BY NC SA]:
And the third, and final, policy primer I wanted to highlight is by Chea Hwey Yea, looking at Twitter’s Terms of Service and is also licensed under a Creative Commons Attribution, Non-Commercial, Share-Alike license [CC BY NC SA]:
These are just three examples of the many, many wonderful primers students created; while not everyone used a Creative Commons license, three more Primer’s worth highlighting are a machinima presentation exploring Second Life’s Terms of Service created by Rhys Moult, Renee Bird’s close look at the Terms of Use for the Multiplayer Online Game Evony, and Veronica Fry’s analysis of YouTube’s Terms of Service.
As you can see, these students have a lot to be proud of and have, in many cases, created Primers which are likely to be useful well beyond the confines of the unit!
Digital Culture Links: November 17th 2009
Links for November 15th 2009 through November 17th 2009:
- Nose, face, cut, spite: Blocking Google [BuzzMachine] – Jeff Jarvis has a neat little summary of what the research suggests would happen to Google is Murdoch stops letting the search engine index his news properties: in short, not much damage to Google, and whole world of loss-of-revenue pain for News Corps. Interestingly, pulling Wikipedia out of Google searches would do more damage!
- Social media focus [BBC – The Editors] – The BBC appoints a social media editor. (This is the shape of things to come …)
- I’m Belle de Jour [Times Online] – “Meet Belle de Jour, the anonymous blogger and former prostitute whose explicit, funny, articulate, eye-popping online Diary of a London Call Girl has fascinated millions of readers worldwide. Here she is: Belle, the famous tart, whose books became runaway bestsellers, who was played on screen by Billie Piper in the television series based on them, whose brand is instantly recognisable to anyone who uses the internet or bookshops and who has stirred up a considerable amount of controversy through her writing-as-a-whore career, not least because she has always refused to condemn prostitution as being necessarily bad or sad: our very own second-wave Happy Hooker. […] She’s real, all right, and I’m sitting on the bed next to her. Her name is Dr Brooke Magnanti. Her specialist areas are developmental neurotoxicology and cancer epidemiology. She has a PhD in informatics, epidemiology and forensic science and is now working at the Bristol Initiative for Research of Child Health.”
Tama Leaver dot Net by Tama Leaver is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.